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Who is INTEGRITAS?
INTEGRITAS is a specialized competition association focusing on advertising law in the healthcare sector. Warning letters frequently concern health-related claims and legally compliant advertising for products that fall within the scope of the German Drug Advertising Act or related special regulations.
Why INTEGRITAS issues warning letters
The focus is on challenging, from the association’s perspective, impermissible advertising claims, in particular efficacy and healing claims, product comparisons, or misleading health-related statements. A typical demand is the submission of a cease-and-desist declaration subject to a contractual penalty.
Which companies are most frequently affected
Primarily affected are manufacturers and retailers of food supplements, foods with health-related advertising, medical devices, and cosmetic products that are marketed with efficacy claims, references to studies, or medical statements.
Act quickly now in the event of an INTEGRITAS warning letter
Observe the deadline for the cease-and-desist declaration
Warning letters regularly contain a short deadline for submitting a cease-and-desist declaration. Legal assistance must be obtained before this deadline expires in order to avoid court action.
Do not submit any cease-and-desist declaration without review
Cease-and-desist declarations are permanently binding and involve contractual penalties. Especially in the sensitive field of health advertising law, an overly broad declaration can permanently restrict your marketing.
Typical allegations in the German Drug Advertising and health claims sector
Impermissible efficacy and healing claims
Common objections concern statements regarding healing, relief, prevention, or medical effects that are legally impermissible or not sufficiently substantiated.
Product comparisons and references to studies or experts
Comparative advertising and references to studies, test results, or experts may also be challenged if the presentation, meaning, or transparency does not meet legal requirements.
Misleading impressions and mandatory information
Misleading overall impressions and missing mandatory information may also be relevant, particularly in online shops and landing pages.
Defense by a specialized attorney
Rapid review of advertising claims and product status
I review which legal framework applies, whether the challenged advertising is actually unlawful, and how risks for ongoing campaigns can be minimized.
Modified cease-and-desist declaration and practical solutions
If a declaration is required, it will be drafted to meet legal requirements while restricting your business no more than necessary.
Received a warning letter? Have it reviewed now
Act before the deadline expires
Secure the deadline, do not stop campaigns prematurely without a strategy, and have the warning letter reviewed by an attorney at short notice.
Do you need legal support in this area?
I am happy to assist. Contact me today for a free initial consultation on your legal matter.